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Lookup NU author(s): Dr Ye Yan, Professor Suraksha Gupta, Dr Tana Licsandru, Professor Klaus Schoefer
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).
Author(s): Yan Y, Gupta S, Licsandru T, Schoefer K
Publication type: Article
Publication status: Published
Journal: Industrial Marketing Management
Year: 2022
Volume: 104
Pages: 136-149
Print publication date: 01/07/2022
Online publication date: 04/05/2022
Acceptance date: 20/04/2022
Date deposited: 20/04/2022
ISSN (print): 0019-8501
ISSN (electronic): 1873-2062
Publisher: Elsevier Inc.
URL: https://doi.org/10.1016/j.indmarman.2022.04.013
DOI: 10.1016/j.indmarman.2022.04.013
ePrints DOI: 10.57711/8tjr-gn13
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