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Understanding the public’s decision-making about seasonal flu vaccination during a pandemic: Application of the precaution adoption process model

Lookup NU author(s): Louis Goffe, Dr Fiona GrahamORCiD, Jan Lecouturier, Dr Mei Yee TangORCiD, Professor Falko Sniehotta

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


Abstract

© The Author(s) 2024.Understanding the behavioural factors influencing flu vaccination is crucial for mitigating seasonal infection outbreaks. This study utilised the Precaution Adoption Process Model (PAPM) to examine the public’s decision-making about seasonal flu vaccination through an online cross-sectional survey with 2004 participants in England, UK. Results showed varying stages of decision-making: 7% in Stage 2 (unengaged), 10% in Stage 3 (undecided), 7% in Stage 4 (decided not to vaccinate), 39% in Stage 5 (decided to vaccinate) and 38% in Stage 6 (vaccinated). Regression modelling revealed factors common across stages and unique to certain stages, such as flu vaccination history distinguishing those who received the vaccine. Vaccine knowledge (Stage 2), perceived benefits (Stage 4), perceived control and fear of needles (Stage 5) were uniquely associated with specific PAPM stages. The study discusses policy implications for integrating these findings to improve flu vaccination uptake, highlighting the importance of tailored strategies based on decision-making stages.


Publication metadata

Author(s): Meyer C, Antonopoulou V, Goffe L, Grimani A, Graham F, Lecouturier J, Tang MY, Chadwick P, Sniehotta FF

Publication type: Article

Publication status: Published

Journal: Journal of Health Psychology

Year: 2024

Pages: epub ahead of print

Online publication date: 22/11/2024

Acceptance date: 02/04/2014

Date deposited: 09/12/2024

ISSN (print): 1359-1053

ISSN (electronic): 1461-7277

Publisher: Sage Publications Ltd

URL: https://doi.org/10.1177/13591053241296650

DOI: 10.1177/13591053241296650

Data Access Statement: Our policy research unit has an open access policy, however some of our data sets – including the current data files – are still being curated to become publicly available. For those interested, they can access the relevant link at: https://osf.io/v8dmg/ or alternatively they can contact the corresponding author with their request


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Funding

Funder referenceFunder name
National Institute for Health and Care Research (NIHR) [Policy Research Unit in Behavioural and Social Sciences (project reference PR-PRU1217- 20501)

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