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Lookup NU author(s): KC Chandrasapth, Professor Natalia Yannopoulou, Professor Klaus Schoefer, Dr Tana Licsandru
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).
Author(s): Chandrasapth K, Yannopoulou N, Schoefer K, Licsandru T, Papadopoulos T
Publication type: Article
Publication status: Published
Journal: International Marketing Review
Year: 2021
Volume: 38
Issue: 5
Pages: 900-926
Print publication date: 07/09/2021
Online publication date: 27/08/2021
Acceptance date: 19/07/2021
Date deposited: 19/07/2021
ISSN (print): 0265-1335
ISSN (electronic): 1758-6763
Publisher: Emerald Publishing Limited
URL: https://doi.org/10.1108/IMR-02-2021-0059
DOI: 10.1108/IMR-02-2021-0059
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