Publications by Professor Christof Backhaus - ePrints

Browsing publications by Professor Christof Backhaus.

Newcastle Authors	Title	Year
Professor Markus Blut Professor Christof Backhaus	Securing business-to-business relationships: The impact of switching costs	2016
Professor Christof Backhaus	The Franchise Dilemma: Entrepreneurial Characteristics, Relational Contracting and Opportunism in Hybrid Governance	2016
Professor Markus Blut Professor Christof Backhaus Professor David Woisetschlager	Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success	2016
Professor David Woisetschlager Professor Christof Backhaus	Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factors	2016
Professor David Woisetschlager Professor Christof Backhaus	Get Electric Vehicles Going - A Segmentation Approach for the Adoption of Electric Vehicles in Organizations	2015
Professor Christof Backhaus	Fans’ resistance to naming right sponsorships: Why stadium names remain the same for fans	2014
Professor Christof Backhaus	Drivers of Brand Extension Success: What Really Matters for Luxury Brands	2013
Professor Markus Blut Professor Christof Backhaus	Consequences of customer loyalty to the loyalty program and to the company	2012
Professor Markus Blut Professor Christof Backhaus	What to Expect after the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships	2011
Professor Christof Backhaus Professor Markus Blut	Autonomie und Loyalität in Unternehmensnetzwerken: Eine Mehrebenenbetrachtung	2008
Professor Christof Backhaus Professor Markus Blut	Does “Made in…” also Apply to Services? An Empirical Assessment of the Country-of-Origin-Effect in Service Settings	2008
Professor Christof Backhaus Professor Markus Blut	Management internationaler Dienstleistungsmarken: Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg	2008
Professor Christof Backhaus	The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers	2008