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Browsing publications by Dr Elena Chatzopoulou.

Newcastle AuthorsTitleYearFull text
Dr Elena Chatzopoulou
Millennials' evaluation of corporate social responsibility: The wants and needs of the largest and most ethical generation2021
Dr Elena Chatzopoulou
Dr Raffaele Filieri
Instagram and body image: Motivation to conform to the “Instabod” and consequences on young male wellbeing2020
Dr Elena Chatzopoulou
Professor Matthew Gorton
Perceptions of localness and authenticity regarding restaurant choice in tourism settings2020
Dr Raffaele Filieri
Dr Elena Chatzopoulou
A cultural approach to brand equity: The role of brand mianzi and brand popularity in China2019
Dr Elena Chatzopoulou
Professor Matthew Gorton
Dr Sharron Kuznesof
Understanding Authentication Processes and the Role of Conventions: a consideration of Greek ethnic restaurants2019
Dr Elena Chatzopoulou
Dr Raffaele Filieri
Actors who make cross-national communication networks: the ethnic restaurants setting of word of mouth, authenticity and quality2018
Dr Elena Chatzopoulou
Dr Raffaele Filieri
Building and communicating fashion brands of sustainable ethnic identity2018
Dr Elena Chatzopoulou
Connecting marketing students with the industry [Poster]2018
Dr Raffaele Filieri
Dr Elena Chatzopoulou
Sources of brand equity in China: The role of brand mianzi and brand popularity2018
Dr Elena Chatzopoulou
The case of Ancient Greek Sandals: ethnic heritage and celebrity endorsement2018
Dr Elena Chatzopoulou
Professor Matthew Gorton
Dr Sharron Kuznesof
Defining food authenticity: An efficient promotion for ethnic restaurants2016
Dr Elena Chatzopoulou
Professor Matthew Gorton
Quality Conventions Theory and the Communication of Authenticity: evidence from Greek restaurants in the UK and Greece2016