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Browsing publications by Professor Natalia Yannopoulou

Newcastle AuthorsTitleYearFull text
Dr Saurabh Bhattacharya
Professor Natalia Yannopoulou
Combating fake news: Social media engagement with pro-vaccine messages2021
KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Dr Tana Licsandru
Conflict in online consumption communities: A systematic literature review and directions for future research2021
Professor Natalia Yannopoulou
KC Chandrasapth
Dr Darren Kelsey
Conflicts over Authenticity and Overtourism in Destination Branding2021
Dr Saurabh Bhattacharya
Professor Natalia Yannopoulou
Technological knowledge and internationalization: Evidence from India2021
Erin Coulson
Professor Savvas Papagiannidis
Professor Natalia Yannopoulou
A/B Testing of factors influencing the Impact of B2B Social Media Posts in an SME2020
Erin Coulson
Professor Savvas Papagiannidis
Dr Shirley Coleman
Professor Natalia Yannopoulou
An Exploration into the Effects of Digital Co-branding within B2B E-Commerce: An Action Research Case Study within the B2B Marine Engineering Industry2019
Nora Alomar
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Authentic Ethnic Advertisement Perceptions2019
Erin Coulson
Dr Shirley Coleman
Professor Natalia Yannopoulou
Professor Savvas Papagiannidis
Business insight and support from analysis of digital marketing data in an SME2019
Professor Natalia Yannopoulou
Exploring Social Change through Social Media: the case of the Facebook group Indignant Citizens2019
KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Dr Darren Kelsey
Online conflicts regarding innovation-based brand positioning: The case of Samsung versus Huawei smartphones2019
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