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Browsing publications by Professor Klaus Schoefer

Newcastle AuthorsTitleYearFull text
KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Dr Tana Licsandru
Conflict in online consumption communities: A systematic literature review and directions for future research2021
Professor Suraksha Gupta
Professor Klaus Schoefer
Corporate Rebranding: An Internal Perspective2021
Hao Liu
Professor Klaus Schoefer
Dr Efstathia Tzemou
Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research2021
Professor Klaus Schoefer
Student-to-Student Interactions in Marketing Education: A Critical Incident Technique–based Inquiry into Drivers of Students’ (Dis)Satisfaction2021
Dr Yulia Dzenkovska
Professor Klaus Schoefer
Dr Nima Heirati
Professor Fred Lemke
Value cues derived from mobile apps' interface design: An investigation of the contingent effects of psychological factors2021
Ye Yan
Professor Suraksha Gupta
Professor Klaus Schoefer
A review of e-mass customization as a branding strategy2020
Professor Markus Blut
Dr Nima Heirati
Professor Klaus Schoefer
The Dark Side of Customer Participation: When Customer Participation in Service Co-Development Leads to Role Stress2020
Nora Alomar
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Authentic Ethnic Advertisement Perceptions2019
KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Dr Darren Kelsey
Online conflicts regarding innovation-based brand positioning: The case of Samsung versus Huawei smartphones2019
Professor Klaus Schoefer
Dr Nima Heirati
Professor Markus Blut
The Moderating Effect of Cultural Value Orientations on Behavioral Responses to Dissatisfactory Service Experiences2019
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